PTP-Cycle, Personalised Travel Planning for Cycling, is a project co-funded by the Intelligent Energy-Europe Programme granted by the Executive Agency for Small and Medium-sized Enterprises (EASME).
As the term suggests, PTP provides tailored information on sustainable mobility options directly to the individual through a one to one discussion with a PTP Adviser. The resulting information pack is then hand-delivered, leading to a greater likelihood of behaviour change than a one-size-fits-all approach.
Five cities have come together in PTP-Cycle – supported by LEPT, Polis, Traject, UIRS and Sustrans – to develop the first pan-European PTP Delivery Programme, transferring their know-how to a larger audience of European cities. Using the approach of segmentation, individuals identified to have the largest potential for behaviour change will be targeted in each of the three implementation site types in Antwerp, Burgos, Ljubljana, London and Riga:
- residential: individuals and families.
- workplace: staff at all levels.
- university: students and teachers.
More info: http://ptpcycle-europe.eu/